Conference Sessions

Ethical Issues in Scientific Writing and Editing
Cindy Clark, MSLC, Wordpower Pros, LLC

10:00 AM – 11:00 AM
Medical writers need to be cognizant of the seven most common ethical issues surrounding publication. In times of crises, communicating factually may be even more challenging than checking your work for issues such as copyright infringement or plagiarism. In this presentation, we will discuss best practices for ethical writing through cases of real-world medical impact. We will also cover questionable online sources of information and some of the tools that you can use to evaluate sources to avoid spawning misinformation.

Ms. Clark

Cindy Clark, MSLC, holds degrees in journalism and public communications and in library science, and has a certificate in copyright management. Her career of more than thirty years in government service included work in the fields of surgery, public relations, marketing, and brand management. For the past decade, Cindy led the National Institutes of Health (NIH) Library Editing Service working with professional librarian-editor colleagues to provide researchers with support from research concept to publication. Her work involved literature searching, writing, editing, and instruction (with a focus on publication ethics). She has been published in Science and Technology Libraries, Learned Publishing, Information Outlook, The NIH Catalyst, the NIH Record, and CENDI’s Frequently Asked Questions about Copyright and Computer Software. Cindy recently retired and launched Wordpower Pros, LLC as the owner/principal. She is a member of the AMWA Southwest Chapter.

Tips and Tools for Communicating Risk and Evidence in Clinical Trials

Dr. Alexandra Freeman, Executive Director, Winton Centre for Risk & Evidence Communication, Centre for Mathematical Sciences, Cambridge University

11:15 AM – 12:15 PM
Numbers do not speak for themselves and yet any context we give them can throw them into a different light and make them tell a different story. So how can we navigate the pitfalls of communication to help the numbers speak for themselves as much as possible? Alex will talk about some of the findings from the fields of risk and evidence communication, and tools that can help communicators in this difficult task.

Dr. Freeman

Before joining the Winton Centre in 2016, Alex Freeman had a 16-year career at the BBC, working on series such as Walking with Beasts, Life in the Undergrowth and as series producer of Trust Me, I’m a Doctor. Her work won a number of awards, from a BAFTA to an AAAS Kavli gold award for science journalism. At the Winton Centre she and the team work on tools to help professionals, including journalists and clinicians, communicate risk and quantitative evidence. The Centre have developed personalized risk communication tools such as and the RealRisk tool to help communicate results from medical publications (